If you're not marketing and branding yourself and your business internationally, you're missing out on a huge opportunity! Whether you believe it or not, yes you do have a personal brand. It's time for you to take charge of your personal brand. In this guide you will discover: - How to build strong personal brand that will automatically sell you and your business - How to use Social Media to build your online brand - How to secure your next job or gig with your personal brand - How to choose a career and build a brand around it - How to use your existing offline and online networks to help leverage your brand values and promotion.
Product Details. Average Review. We can build brand equity just like them. We can also have just as much presence as most startups and mid-size companies and products. Social media tools have leveled the playing ground and have enabled us to reach incredible heights, at the cost of our time.
Today, I want to share the personal branding process, so you can start to think about what face you want to show to the world and how you want to position yourself for success! The single biggest mistake people make is that they either brand themselves just for the sake of doing it or that they fail to invest time in learning about what's in their best interests. The key to success, and this isn't revolutionary, is to be compensated based on your passion.
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In order to find your passion, you need a lot of time to think, some luck and you need to do some research online to figure out what's out there. Brand discovery is about figuring out what you want to do for the rest of your life, setting goals, writing down a mission, vision and personal brand statement what you do and who you serve , as well as creating a development plan. Have you ever been called intelligent or humorous by your peers or coworkers? That description is part of your brand, especially if you feel those attributed pertain to you. To know if you've discovered your brand, you need to make this equation equal:.
Before you enter the next step in the personal branding process, you'll want to select a niche, whereby you can be the master of your domain.
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When I say domain, I mean an area where there aren't many competitors and literally, your online domain name. Once you sort this all out, now it's time to create your brand. Now that you know what you want to do and have claimed a niche, at least in your mind, it's time to get it on paper and online. The sum of all the marketing material you should develop for your brand is called a Personal Branding Toolkit. This kit consists of the following elements that you can use to highlight your brand and allow people to easily view what you're about:.
Karen is a frequent speaker at leading business schools and professional organizations. Please click on the appropriate button below to choose a book seller. Amazon hardcover and Kindle eBook. MyTabletBooks eBook only. Bake the cake. Then ice it! I really encourage you to read BrandingPays Karen nails it.
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Geoffrey Moore Renowned author, speaker and advisor Karen is the master of personal branding. It will transform how you brand yourself and your company. The BrandingPays system works.
This book is destined to be a classic. Reinvention -- Key to thriving in your career Globalization and social media have made the world smaller, more connected and infinitely more competitive. What Is Your Goal? Problem or Opportunity Statement: What do they need? Value Proposition: How can you provide the solution?
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Differentiation: Why are you the best one to provide it? Evidence: How can you prove it? Coming soon.
Free to AWIB members. Nominal fee TBD for non-members. Buy the Book - Purchase Options Please click on the appropriate button below to choose a book seller. Geoffrey Moore Renowned author, speaker and advisor.
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